Using new media for campaigning

I am about to head off to speak at a conference organised by NCVO about using the power of new media to campaign. I am going to be talking about how we used email/website to build Merton Parents for Better Food in Schools. Even though we were a local group we were able to spread to all of the schools using a combination of public meetings, email updates and word of mouth. I think the crucial development was being able to "crowd source"our aims and objectives so that when we were in negotiations with council we could go straight back to email membership to consult. This meant we kept maximum involvelement and could go back to campaigning at the drop of a hat. I will also be talking about tactics used to save Morden Park playing fields.

There will be speakers from British Heart Foundation and 38 degrees. If you are interested in following they will be showing it over the internet live here