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Friday, January 22, 2010

Vile coco pops ads targeting children on their way to school



This advert is on a bus stop outside Poplar Primary School in Merton. No doubt they are probably outside schools up and down the country. Coco pops would not be allowed in schools because of the high fat and sugar content. Many schools are working hard to persuade children that they shoulding be eating less fat and sugar and encouraging them to try healthier and tastier alternatives to junk food. Adverts like this do nothing to help. Yes, I know Kelloggs are not breaking the law but I think ads like this are irresponsible and unethical. If you agree please email Kelloggs to tell them so. The email address is corporateresponsibility@kellogg.com

I think it is even more shocking when you consider Kelloggs are a change4life partner.

NEWS UPDATE: just discovered Kelloggs are on twitter. You can send a message to @kelloggsuk

44 comments:

Joanne Roach said...

They've been stopped from saying they can be part of a nutritious breakfast, but suggesting that it is suddenly a healthy food if it's AFTER school is very cynical. I would have much more respect if they would just decide to come clean and say what it is: a fun, tasty TREAT.

Rosie's dad said...

I completely agree. This is up outside my kids' school too. It's just as well they can't read.

(I kid, I kid... they can't read English cos they're doing gaelic first. But I do think it's a flippin' cheek and NOT very helpful for the west of Scotland where it's hard enough to get good nutrition as it is. I will be writing to Kellog's.)

nadj said...

I agree. It is up outside our school too, can't believe how they have placed them outside all the primary schools! My daughter can read it, she noticed it before I did and reads it out loud every time we walk past it. I'm sure they made the writing really clear and simple so even young kids can read it! I am going to write and complain.

Anonymous said...

Pathetic, just say "no" to your kids. Kelloggs don't have any duty but to maximise shareholder value. "I'm going to write to complain", a sad indication of how mollycoddled kids are these days.

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Yemek Tarifleri said...

Yemek Tarifleri Thanks for this post – I have struggled with this as I have NO comments yet on my blog and in some ways feel badly about that (until i read your posts about this) and yet I see there is more that I can do. thankss.

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GamersFirst handles everything account and user-related, as well as general upkeep of the game. The vital tools we rely on, such as the ones that allow us to track NP transfers, perform item investigations, and other such important tasks, are not available because the entire database they reports are founded in had to be rebuilt from the ground up. It's not like we had the option to keep our old tools running on the sidelines while everything else was worked on.

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Rachiel said...

I guess the ad is really irresponsible. Companies must be wary about the effect that they can bring to the people.

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