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Monday, January 26, 2009

Marketing to children


Some of you may have heard Dr Yach on the today programme this morning defending Pepsi's record on responible marketing. Lianna from the Children's Food Campaign spotted the finger puppet page on Pepsi's own website which contradicted company claims that they don't deliberately market to children.

Dr Yachs was speaking at a debate entitled "What role should the corporate sector play in tackling the global obesity pandemic" I was able to take the puppets along to join in the discussion.

Dr Yach expressed disappointment that they were on the website and has instructed the Director of Corporate affairs for pepsico to take action.

Watch this space!

1 comments:

Brittany said...

My name is Brittany and I am writing to let you know about contest we are promoting from KIWI Magazine. We thank you for the hard work you are contributing towards providing children with better food options.

We want to honor the hometown activist in all of our communities -- the Moms of the Revolution. To win, please tell us how you (or a mom you know) are revolutionizing the way kids in your community eat.

5 Moms will be selected to be featured in KIWI Magazine, receive a free KIWI subscription, and a one year supply of healthy lunchbox snacks for their family. One of the 5 Moms will win the GRAND PRIZE of $3,000 in cash to help fund their own healthy School Lunch Revolution.

Please forward this to your members, staff and everyone you know! For more details, please visit http://www.kiwimagonline.com/momsoftherevolution/.

Feel free to contact me with any questions.