Nice to see the School Food Trust getting such positive coverage in todays Sun. I am generally very nervous of celebrity promotions and marketing aimed directly at children but this could be the exception that proves the rule.
I helped to set up this organisation in 2005, which successfully campaigned to improve the quality of school meals in the London Borough of Merton. We persuaded the council to ditch mass-produced, low-quality food and introduce new, healthy menus, with food cooked from fresh at each school. Check out the MPFBFIS website.