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Monday, March 23, 2009

Food Standards Agency stand up to food industry!

FSA have recommended that the government keep the protein cap in their regulations .This means that some of the worst sugary breakfast cereals will not be allowed to advertise during Children's TV. The Daily Mail have written about it here.

The food industry will not be happy and will no doubt exert pressure to get this reversed. At a time when the government is funding big public health programmes such as change 4 life it seems ludicrous that they should let some of the worst children food products be advertised directly to children.

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